PM Gross Margin Analysis
Higher than 82% of Consumer Defensive sector peers
Updated 36h ago·SEC filings & market data
Key Takeaway
Gross margin measures the share of revenue left after covering the direct costs of making a product, and 68.4% means Philip Morris retains over two-thirds of sales before other expenses.
Sector Performance
82th percentilePM
68.4%
Sector Median
52.2%
Sector Avg
50.4%
Prior Period
68.1%(Jun 2026)
Deep Analysis
Gross margin measures the share of revenue left after covering the direct costs of making a product, and 68.4% means Philip Morris retains over two-thirds of sales before other expenses.
This is well above the consumer defensive sector median of 52.2%, placing the company in the 82nd percentile among peers. The trend is largely undetermined because year-over-year change is not available, but the quarter-over-quarter change is a positive 0.4%, improving from 68.1% to 68.4%. High and slightly rising gross margins imply the company can charge premium prices or manage production costs effectively, which lowers near-term earnings risk. This combination of a high level and a small positive quarterly shift supports the NEUTRAL verdict: strong profitability is balanced against other factors that keep the overall view cautious.
Frequently Asked Questions
What does the Gross Margin tell investors about PM?
Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.
How is the Gross Margin calculated?
Gross Margin is calculated as: Gross Profit / Revenue.
How does PM's Gross Margin compare to its sector?
PM's Gross Margin of 68.4% compares to a Consumer Defensive sector median of 52.2%, placing it in the 82th percentile.
Who are PM's closest peers by Gross Margin?
The closest Consumer Defensive peers by Gross Margin include: KDP (52.8%), ABEV (51.6%), PG (49.5%), CELH (48.3%), BUD (56.6%).
Learn More About Gross Margin
The Formula
Gross Profit / Revenue
Why It Matters
Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.
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68.4%
Sector Median
52.2%
Sector Avg
50.4%
How PM's Gross Margin compares to sector peers.
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Not financial advice. Research tool only. Data may be delayed.