Debt-to-Equity Ratio
Higher than 50% of Communication Services sector peers
Updated 47h ago
Sector Performance
50th percentileBIDU
0.36x
Sector Median
0.36x
Sector Avg
0.50x
Deep Analysis
Baidu’s Debt-to-Equity Ratio of 0.36x means the company uses 36 cents of debt for every dollar of shareholders’ equity—a low reliance on borrowed money.
This matches the Communication Services sector median of 0.36x exactly, placing Baidu at the 50th percentile among its peers. The ratio has been perfectly stable over the last eight quarters, with a year-over-year change of +0.0% and a quarter-over-quarter change of +0.0%. The combination of a moderate debt level and a flat trend signals no shift in financial leverage, implying neither heightened credit risk nor a sudden deleveraging opportunity. This metric directly supports the overall NEUTRAL verdict, as it shows the company’s capital structure is in line with the industry average without any recent change to alter the risk profile.
Frequently Asked Questions
What does the Debt-to-Equity Ratio tell investors about BIDU?
Shows how much a company is financing its operations through debt vs shareholder funds. High D/E can amplify returns — and losses.
How is the Debt-to-Equity Ratio calculated?
Debt-to-Equity Ratio is calculated as: Total Debt / Shareholders' Equity.
How does BIDU's Debt-to-Equity Ratio compare to its sector?
BIDU's Debt-to-Equity Ratio of 0.36x compares to a Communication Services sector median of 0.36x, placing it in the 50th percentile.
Who are BIDU's closest peers by Debt-to-Equity Ratio?
The closest Communication Services peers by Debt-to-Equity Ratio include: META (0.36x), DASH (0.32x), PINS (0.42x), DIS (0.44x), YELP (0.25x).
The Formula
Total Debt / Shareholders' Equity
Why It Matters
Shows how much a company is financing its operations through debt vs shareholder funds. High D/E can amplify returns — and losses.
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0.36x
Sector Median
0.36x
Sector Avg
0.50x
How BIDU's Debt-to-Equity Ratio compares to sector peers.
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Not financial advice. Research tool only. Data may be delayed.