Debt-to-Equity Ratio
Higher than 50% of Communication Services sector peers
Updated 337h ago
Sector Performance
50th percentileBIDU
0.32x
Sector Median
0.32x
Sector Avg
0.46x
Deep Analysis
Baidu’s debt-to-equity ratio of 0.32x means that for every dollar of shareholder equity, the company has $0.32 in debt, indicating it uses modest leverage to fund its operations.
This exactly matches the sector median of 0.32x, placing Baidu at the 44th percentile among its Communication Services peers — slightly below the midpoint, meaning its leverage is similar to the typical peer. No trend data is available: the year-over-year and quarter-over-quarter changes are both listed as N/A, and only a single historical value of 0.32x is provided, so no direction can be inferred. The combination of a low-in-line leverage level with no trend information implies neither an elevated risk from debt nor a clear opportunity from deleveraging; it simply suggests the company is conservatively financed relative to its sector. This metric supports the overall NEUTRAL verdict because it shows Baidu carries a typical amount of debt without any recent shift that would alter the risk profile.
Frequently Asked Questions
What does the Debt-to-Equity Ratio tell investors about BIDU?
Shows how much a company is financing its operations through debt vs shareholder funds. High D/E can amplify returns — and losses.
How is the Debt-to-Equity Ratio calculated?
Debt-to-Equity Ratio is calculated as: Total Debt / Shareholders' Equity.
How does BIDU's Debt-to-Equity Ratio compare to its sector?
BIDU's Debt-to-Equity Ratio of 0.32x compares to a Communication Services sector median of 0.32x, placing it in the 50th percentile.
Who are BIDU's closest peers by Debt-to-Equity Ratio?
The closest Communication Services peers by Debt-to-Equity Ratio include: PINS (0.34x), META (0.36x), DASH (0.27x), YELP (0.21x), DIS (0.44x).
The Formula
Total Debt / Shareholders' Equity
Why It Matters
Shows how much a company is financing its operations through debt vs shareholder funds. High D/E can amplify returns — and losses.
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0.32x
Sector Median
0.32x
Sector Avg
0.46x
How BIDU's Debt-to-Equity Ratio compares to sector peers.
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Not financial advice. Research tool only. Data may be delayed.