Baidu, Inc.BIDU
NASDAQ • Communication Services
$150.50
P/E
11.33
PEG
—
FCF Yield
—
Rev Growth YoY
-4.1% YoY
Gross Margin
44.2%
Health Score
6/10
D/E Ratio
0.36
Confidence
—
Business Snapshot
Baidu operates as China's leading internet search engine, generating the majority of its revenue from online marketing services, with growing contributions from its AI cloud and autonomous driving segments. The company competes in the highly concentrated Chinese internet ecosystem, where it maintains a dominant position in search and a strong foothold in AI-driven applications. With trailing twelve-month revenue of $129.08 billion, Baidu operates at a massive financial scale comparable to large-cap global technology peers. A defining characteristic is its significant investment in AI and self-driving technology, which has produced negative free cash flow in the near term but positions the company for potential future monetization in high-growth markets.
Financial Health
Gross margin improved to 44.2% from 41.2% a year ago, indicating better cost management or pricing power. Net margin cannot be reliably assessed as the TTM figure of 433.0% falls outside a plausible range and likely reflects a data error or extreme non-operating items – this metric is distorted and should not be used for profitability analysis...
Risk Assessment
- EARNINGS QUALITY — Net income fell 65.7% year-over-year, with a large loss of $11.23 billion in Q2 2025 that may reflect non-recurring impairments, making reported earnings highly volatile.
- REVENUE DECELERATION — Annual revenue contracted 4.1% YoY even as the latest quarter showed a 5.0% sequential gain, highlighting a persistent downtrend that weighs on the growth narrative.
- FCF / CASH BURN — Free cash flow of negative $16.43 billion reflects significant capital deployment, primarily into AI and autonomous driving, with no near-term guarantee of positive returns.
- TECHNICALS — RSI, MACD, and moving average data unavailable for this period; momentum cannot be independently confirmed....
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