WIX Gross Margin Analysis

Gross margin measures the percentage of revenue a company keeps after paying the direct costs of delivering its services, so 65.8% means WIX retains $0.658 of every revenue dollar after those core costs.

This is well above the sector median of 45.1%, placing WIX in the 80th percentile among its peers, which indicates a high-margin position within its industry. The year-over-year change is not available, and the quarter-over-quarter increase is +0.8%, from 65.3% to 65.8%, though a longer eight-quarter trend cannot be assessed with the provided data. The combination of a high current level with only a modest one-quarter gain suggests the advantage is stable but not accelerating, limiting the upside this metric alone can signal. This high margin reduces pressure from direct costs, which is an opportunity, but with no multi-quarter trend to confirm direction, it does not offset the broader caution around the stock. The metric supports the CAUTIOUS verdict in the sense that the margin is strong but shows no evidence of building momentum, leaving other factors to determine overall risk.

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