WIXNEUTRAL

Gross Margin

65.3%

Higher than 51% of Technology sector peers

Updated 94h ago

Sector Performance

51th percentile

WIX

65.3%

Sector Median

65.2%

Sector Avg

60.6%

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Deep Analysis

Gross margin measures the percentage of revenue left after subtracting the direct costs of delivering a product or service.

Wix.com Ltd. currently reports a gross margin of 65.3%, which is slightly above the sector median of 65.2% and places it at the 51st percentile among technology peers — essentially in line with the typical peer. The year-over-year change is not available, but the quarter-over-quarter change shows a decline of 3.0% from 67.3% to 65.3%, indicating a recent contraction. While the level of gross margin is average for the sector, the downward quarterly trend suggests potential pressure on pricing or cost structure. This combination of an average level with a recent decline introduces a modest risk that margins could weaken further. The neutral overall verdict is supported by this metric: the current margin is neither a strength nor a weakness, and the negative QoQ change prevents it from being a positive signal.

Frequently Asked Questions

What does the Gross Margin tell investors about WIX?

Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.

How is the Gross Margin calculated?

Gross Margin is calculated as: Gross Profit / Revenue.

How does WIX's Gross Margin compare to its sector?

WIX's Gross Margin of 65.3% compares to a Technology sector median of 65.2%, placing it in the 51th percentile.

Who are WIX's closest peers by Gross Margin?

The closest Technology peers by Gross Margin include: LYFT (47.6%), COHU (46.3%), UBER (45.0%), LSPD (44.4%), GRAB (43.4%).

The Formula

Gross Profit / Revenue

Why It Matters

Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.