WNEUTRAL

Gross Margin

30.0%

Higher than 40% of Consumer Cyclical sector peers

Updated 1078h ago

Sector Performance

40th percentile

30.0%

Sector Median

36.3%

Sector Avg

30.6%

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Deep Analysis

Wayfair Inc. (W) has a Gross Margin of 30.0% as of May 2026.

This places W in the 40th percentile of the Consumer Cyclical sector, which has a median Gross Margin of 36.3% and a sector average of 30.6%. W's Gross Margin is 17.4% below the sector median. In context: Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.

Frequently Asked Questions

What does the Gross Margin tell investors about W?

Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.

How is the Gross Margin calculated?

Gross Margin is calculated as: Gross Profit / Revenue.

How does W's Gross Margin compare to its sector?

W's Gross Margin of 30.0% compares to a Consumer Cyclical sector median of 36.3%, placing it in the 40th percentile.

Who are W's closest peers by Gross Margin?

The closest Consumer Cyclical peers by Gross Margin include: BBY (23.5%), BROS (23.1%), TSLA (21.1%), XPEV (20.6%), BWA (19.2%).

The Formula

Gross Profit / Revenue

Why It Matters

Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.