QSRNEUTRAL

Gross Margin

33.7%

Higher than 44% of Consumer Cyclical sector peers

Updated 118h ago

Sector Performance

44th percentile

QSR

33.7%

Sector Median

36.3%

Sector Avg

30.6%

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Deep Analysis

A gross margin of 33.7% means that for every dollar of revenue, Restaurant Brands International keeps $0.34 after paying the direct costs to produce its food and beverages.

This is below the sector median of 36.3%, placing the company in the 44th percentile among Consumer Cyclical peers. Year-over-year change is not available, but quarter-over-quarter the margin dropped 32.1%, from 49.6% in the prior quarter to 33.7% now. The combination of a margin below the sector median and a steep quarterly decline signals increasing cost pressure or weaker pricing power, raising the risk profile for investors. This metric directly contradicts the overall NEUTRAL verdict, as the sharp deterioration and below-average standing suggest deteriorating profitability rather than stability.

Frequently Asked Questions

What does the Gross Margin tell investors about QSR?

Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.

How is the Gross Margin calculated?

Gross Margin is calculated as: Gross Profit / Revenue.

How does QSR's Gross Margin compare to its sector?

QSR's Gross Margin of 33.7% compares to a Consumer Cyclical sector median of 36.3%, placing it in the 44th percentile.

Who are QSR's closest peers by Gross Margin?

The closest Consumer Cyclical peers by Gross Margin include: BBY (23.5%), BROS (23.1%), TSLA (21.1%), XPEV (20.6%), BWA (19.2%).

The Formula

Gross Profit / Revenue

Why It Matters

Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.