KR Gross Margin Analysis
Updated 276h ago·SEC filings & market data
Key Takeaway
Gross margin measures the percentage of revenue a company keeps after paying the direct costs of producing its goods — here, 23.0% of every dollar in sales is gross profit.
Sector Performance
17th percentileKR
23.0%
Sector Median
44.6%
Sector Avg
45.5%
Prior Period
23.4%(May 2026)
Deep Analysis
Gross margin measures the percentage of revenue a company keeps after paying the direct costs of producing its goods — here, 23.0% of every dollar in sales is gross profit.
That figure sits well below the sector median of 44.7%, ranking KR in the 18th percentile among its peers, meaning 82% of competitors have higher gross margins. The year-over-year change is not available, but the quarter-over-quarter decline is -1.7%, moving from 23.4% to 23.0% in the most recent period. A low gross margin combined with a recent drop suggests the company is earning less on each sale relative to its industry, which can signal pricing pressure or rising input costs. For an investor, this combination increases the risk that KR’s profitability will weaken further, limiting its financial flexibility. This metric directly supports the overall CAUTIOUS verdict, as both the level and direction point to below-average competitive positioning in the sector.
Frequently Asked Questions
What does the Gross Margin tell investors about KR?
Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.
How is the Gross Margin calculated?
Gross Margin is calculated as: Gross Profit / Revenue.
Who are KR's closest peers by Gross Margin?
The closest peers by Gross Margin include: MSCI (82.7%), SYF (82.7%), EA (82.8%), THC (83.4%), INTU (83.9%).
Learn More About Gross Margin
The Formula
Gross Profit / Revenue
Why It Matters
Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.
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23.0%
Sector Median
44.6%
Sector Avg
45.5%
How KR's Gross Margin compares to sector peers.
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Not financial advice. Research tool only. Data may be delayed.