KO Gross Margin Analysis
Updated 6h ago·SEC filings & market data
Key Takeaway
Gross margin is the share of revenue left after covering the direct costs of producing beverages, and at 62.9% it means KO keeps roughly 63 cents of every sales dollar before other expenses.
Sector Performance
73th percentileKO
62.9%
Sector Median
46.6%
Sector Avg
47.6%
Prior Period
63.0%(Jul 2026)
Deep Analysis
Gross margin is the share of revenue left after covering the direct costs of producing beverages, and at 62.9% it means KO keeps roughly 63 cents of every sales dollar before other expenses.
This sits well above the sector median of 46.4%, placing KO in the 74th percentile among peers, so the company is more profitable per dollar of sales than most. The trend data is limited: the year-over-year change and 8-quarter direction are N/A, while the quarter-over-quarter change is -0.2%. That slight dip from the prior value of 63.0% is minor and does not alter the picture of a high-margin business. The combination of a level far above the sector median and a negligible quarterly decline suggests steady profitability without immediate momentum for improvement or deterioration. This supports the overall NEUTRAL verdict, as the strong margin is a positive but the flat trend offers no clear catalyst for a more bullish or bearish stance.
Frequently Asked Questions
What does the Gross Margin tell investors about KO?
Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.
How is the Gross Margin calculated?
Gross Margin is calculated as: Gross Profit / Revenue.
Who are KO's closest peers by Gross Margin?
The closest peers by Gross Margin include: LVS (46.9%), WEC (43.1%), ORLY (51.4%), MPWR (55.2%), NEM (56.0%).
Learn More About Gross Margin
The Formula
Gross Profit / Revenue
Why It Matters
Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.
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62.9%
Sector Median
46.6%
Sector Avg
47.6%
How KO's Gross Margin compares to sector peers.
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Not financial advice. Research tool only. Data may be delayed.