DNUTCAUTIOUS

Gross Margin

15.9%

Higher than 8% of Consumer Defensive sector peers

Updated 1032h ago

Sector Performance

8th percentile

DNUT

15.9%

Sector Median

51.6%

Sector Avg

47.7%

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Deep Analysis

Krispy Kreme, Inc. (DNUT) has a Gross Margin of 15.9% as of May 2026.

This places DNUT in the 8th percentile of the Consumer Defensive sector, which has a median Gross Margin of 51.6% and a sector average of 47.7%. DNUT's Gross Margin is 69.2% below the sector median, a significant divergence that warrants closer examination. In context: Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.

Frequently Asked Questions

What does the Gross Margin tell investors about DNUT?

Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.

How is the Gross Margin calculated?

Gross Margin is calculated as: Gross Profit / Revenue.

How does DNUT's Gross Margin compare to its sector?

DNUT's Gross Margin of 15.9% compares to a Consumer Defensive sector median of 51.6%, placing it in the 8th percentile.

Who are DNUT's closest peers by Gross Margin?

The closest Consumer Defensive peers by Gross Margin include: ABEV (51.6%), KDP (52.8%), PG (49.5%), CELH (48.3%), BUD (56.6%).

The Formula

Gross Profit / Revenue

Why It Matters

Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.