CELHBULLISH

Gross Margin

48.3%

Higher than 33% of Consumer Defensive sector peers

Updated 168h ago

Sector Performance

33th percentile

CELH

48.3%

Sector Median

51.6%

Sector Avg

47.7%

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Deep Analysis

Celsius Holdings' gross margin of 48.3% means that for every dollar of revenue, the company keeps $0.483 after paying the direct costs of producing its beverages.

This is slightly below the sector median of 51.6% for Consumer Defensive peers, placing the company at the 33rd percentile. The year-over-year and quarter-over-quarter changes are both not available, so there is no recent trend data to evaluate. Without a trend, the current level alone suggests a moderate competitive position—above average profitability but not leading the sector. This metric does not contradict the overall BULLISH verdict; a 48.3% gross margin is still healthy for a growth-focused beverage company, and the lack of trend data means no negative signal emerges.

Frequently Asked Questions

What does the Gross Margin tell investors about CELH?

Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.

How is the Gross Margin calculated?

Gross Margin is calculated as: Gross Profit / Revenue.

How does CELH's Gross Margin compare to its sector?

CELH's Gross Margin of 48.3% compares to a Consumer Defensive sector median of 51.6%, placing it in the 33th percentile.

Who are CELH's closest peers by Gross Margin?

The closest Consumer Defensive peers by Gross Margin include: ABEV (51.6%), KDP (52.8%), PG (49.5%), BUD (56.6%), COTY (61.8%).

The Formula

Gross Profit / Revenue

Why It Matters

Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.