DKNG Gross Margin Analysis
Updated 1189h ago·SEC filings & market data
Key Takeaway
Gross Margin of 38.2% means DKNG keeps 38.2 cents from each dollar of revenue after covering the direct costs of delivering its fantasy sports and betting services.
Sector Performance
35th percentileDKNG
38.2%
Sector Median
47.4%
Sector Avg
48.1%
Prior Period
42.3%(Aug 2026)
Deep Analysis
Gross Margin of 38.2% means DKNG keeps 38.2 cents from each dollar of revenue after covering the direct costs of delivering its fantasy sports and betting services.
The sector median is 46.4%, leaving DKNG 8.2 percentage points below the middle of its peer group. Its 37th percentile rank indicates that most sector peers report a higher gross margin. The year-over-year change is unavailable (N/A), and the quarter-over-quarter change is -9.7%, with historical values showing a decline from 42.3% to 38.2%. This combination—a below-median level plus a recent quarterly drop—implies higher investment risk as margin pressure may reduce future profitability. The metric directly supports the overall CAUTIOUS verdict because a falling gross margin often signals weaker pricing power or rising input costs.
Frequently Asked Questions
What does the Gross Margin tell investors about DKNG?
Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.
How is the Gross Margin calculated?
Gross Margin is calculated as: Gross Profit / Revenue.
Learn More About Gross Margin
The Formula
Gross Profit / Revenue
Why It Matters
Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.
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38.2%
Sector Median
47.4%
Sector Avg
48.1%
How DKNG's Gross Margin compares to sector peers.
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Not financial advice. Research tool only. Data may be delayed.