WHRNEUTRAL

Gross Margin

12.7%

Updated 222h ago

Sector Performance

5th percentile

WHR

12.7%

Sector Median

44.7%

Sector Avg

45.2%

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Deep Analysis

Whirlpool's gross margin of 12.7% represents the percentage of revenue the company keeps after subtracting the direct costs of manufacturing its products—a low figure that indicates thin profitability on each sale.

This level places the company at the 5th percentile among its sector peers, far below the sector median of 44.4%, meaning the vast majority of competitors retain a much larger share of revenue as gross profit. The trend over the last eight quarters is stable, with no year-over-year change available and a quarter-over-quarter increase of 1.6% from the prior quarter's 12.5%. A low but stable gross margin combined with a slight sequential improvement suggests the company has reached a steady but structurally weak competitive position, limiting both upside potential and downside risk from sudden margin erosion. This metric supports the overall NEUTRAL verdict: the margin is too low to signal strength, yet its stability does not warrant a bearish downgrade.

Frequently Asked Questions

What does the Gross Margin tell investors about WHR?

Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.

How is the Gross Margin calculated?

Gross Margin is calculated as: Gross Profit / Revenue.

Who are WHR's closest peers by Gross Margin?

The closest peers by Gross Margin include: EXPD (14.0%), JBHT (12.6%), DVN (12.1%), F (11.9%), GM (11.5%).

The Formula

Gross Profit / Revenue

Why It Matters

Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.