SBUX Gross Margin Analysis
Updated 417h ago·SEC filings & market data
Key Takeaway
Gross margin is the percentage of revenue a company keeps after paying direct production costs, so 24.6% means SBUX retains roughly a quarter of each sales dollar before other expenses.
Sector Performance
17th percentileSBUX
24.6%
Sector Median
46.6%
Sector Avg
47.6%
Prior Period
20.1%(Jul 2026)
Deep Analysis
Gross margin is the percentage of revenue a company keeps after paying direct production costs, so 24.6% means SBUX retains roughly a quarter of each sales dollar before other expenses.
That level sits well below the sector median of 46.4%, placing the company in the 17th percentile among its peers. The trend direction for the last 8 quarters is N/A, and the year-over-year change is also N/A; quarter-over-quarter, the metric rose by 22.4% to 24.6% from 20.1% in the prior quarter. The low absolute margin signals a structural cost disadvantage, while the recent QoQ gain offers a narrow offset but does not close the gap to sector norms. For investors, the combination of a weak level and only a single-quarter improvement leaves limited margin for error and points to potential earnings vulnerability. This metric directly supports the overall CAUTIOUS verdict, as the company is operating far below typical peer profitability on sales.
Frequently Asked Questions
What does the Gross Margin tell investors about SBUX?
Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.
How is the Gross Margin calculated?
Gross Margin is calculated as: Gross Profit / Revenue.
Who are SBUX's closest peers by Gross Margin?
The closest peers by Gross Margin include: LVS (46.9%), ORLY (51.4%), MPWR (55.2%), NEM (56.0%), REI (56.0%).
Learn More About Gross Margin
The Formula
Gross Profit / Revenue
Why It Matters
Gross margin reveals pricing power and cost structure. Software companies often sustain 70–80%; manufacturers typically 30–50%. Expansion is a bullish signal.
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24.6%
Sector Median
46.6%
Sector Avg
47.6%
How SBUX's Gross Margin compares to sector peers.
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Not financial advice. Research tool only. Data may be delayed.