BTIBULLISH

Revenue Growth (YoY)

-2.2%

Higher than 8% of Consumer Defensive sector peers

Updated 1077h ago

Sector Performance

8th percentile

BTI

-2.2%

Sector Median

5.3%

Sector Avg

13.8%

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Deep Analysis

Revenue growth year-over-year (YoY) measures the percentage change in a company's revenue compared to the same period one year earlier.

British American Tobacco’s current YoY revenue growth of -2.2% indicates a decline in sales from the prior year. This performance is well below the Consumer Defensive sector median of 1.9%, placing the company at the 8th percentile among its peers — meaning 92% of sector competitors reported stronger revenue growth. The metric lacks a historical trend: the year-over-year change, quarter-over-quarter change, and last-eight-quarter direction are all reported as N/A, with only the single -2.2% figure available. With no trend to assess, the negative growth level alone signals a near-term headwind for revenue generation, increasing risk relative to the broader sector. This metric directly contradicts the overall BULLISH verdict, as negative revenue growth versus a positive sector median suggests fundamental weakness that the bullish stance must overcome.

Frequently Asked Questions

What does the Revenue Growth (YoY) tell investors about BTI?

Year-over-year revenue acceleration is one of the strongest signals of business momentum. Sustained >15% growth is rare and typically re-rated by the market.

How is the Revenue Growth (YoY) calculated?

Revenue Growth (YoY) is calculated as: (Revenue_t - Revenue_t-4) / Revenue_t-4.

How does BTI's Revenue Growth (YoY) compare to its sector?

BTI's Revenue Growth (YoY) of -2.2% compares to a Consumer Defensive sector median of 5.3%, placing it in the 8th percentile.

Who are BTI's closest peers by Revenue Growth (YoY)?

The closest Consumer Defensive peers by Revenue Growth (YoY) include: MO (5.3%), WMT (7.3%), PG (7.4%), ADM (1.6%), PM (9.1%).

The Formula

(Revenue_t - Revenue_t-4) / Revenue_t-4

Why It Matters

Year-over-year revenue acceleration is one of the strongest signals of business momentum. Sustained >15% growth is rare and typically re-rated by the market.