Booking Holdings Inc.BKNG
NASDAQ • Consumer Cyclical
$173.46
P/E
1.04
PEG
—
FCF Yield
—
Rev Growth YoY
+1339.0% YoY
Gross Margin
9809.0%
Health Score
5/10
D/E Ratio
4.51
Confidence
LOW
Business Snapshot
Booking Holdings Inc. (BKNG) is one of the world's largest online travel and accommodation platforms, operating brands such as Booking.com, Priceline, Kayak, and Rentalcars.com across global consumer travel markets. The company generates revenue primarily through travel intermediary services, connecting consumers with hotels, flights, and car rentals worldwide. Based on the current price of $173.46, and given the absence of a confirmed market cap figure in this payload, the company's cap tier cannot be precisely confirmed here, though BKNG is widely recognised as a large-cap enterprise by industry classification.
Financial Health
Score: 5/10 The financial picture is deeply mixed. On the positive side, reported gross margins stand at an extraordinary 9,809% and net margins at 2,008%, figures that are almost certainly the result of data anomalies or restatement effects rather than genuine operating performance, and should be treated with significant caution...
Risk Assessment
- **DATA INTEGRITY:** Gross margin of 9,809% and net margin of 2,008% are economically implausible and indicate likely data errors or restatement effects, undermining confidence in all derived ratios including the P/E of 1.04x. - **DEBT:** Debt/Equity ratio of 4.51x indicates a highly leveraged balance sheet, creating vulnerability in a rising-rate or demand-shock environment. - **EARNINGS DETERIORATION:** Earnings growth of -399% year-over-year sharply contradicts reported revenue growth of 1,339%, signalling either a significant cost spike or a one-time impairment. - **CASH FLOW VISIBILITY:** Free cash flow is unavailable, making it impossible to assess the company's ability to service its 4.51x Debt/Equity load or fund operations organically. - **TECHNICALS:** A confirmed death cross (50-day MA crossing below 200-day MA) and a bearish MACD signal suggest negative price momentum, with the current price of $173.46 sitting 25.7% below the 52-week high of $233.58....